John White As A Person Who Not Many People - 1501 Words

John White, a person who not many people are familiar with. This English born man did so many important things in his lifetime, but just never got recognized. Little is known about John during his early years in England; however, used his abilities to upgrade his station in life, contribute to the art world and journey across the ocean during the Age of Discovery. John White was born roughly between 1540-1550 in the English midlands or Cornwall, which is a southwestern peninsula that is surrounded by wild moorlands, hundreds of sandy beaches and high cliffs. He married Thomasine Cooper on June 1566. The couple’s first child Thomas was born in 1567 but died the following year. Their daughter Eleanor, born in 1568, became the mother of†¦show more content†¦To be specific, the first exploration launched from Plymouth, England April 1584, a long while since John went on a journey with Martin Frobisher. Thomas Harriot is present during this exploration (Moran). Thomas Harriot, to sum it up, was, first of all, a lifelong friend of Raleigh s. He was an astronomer, mathematician, and a master of navigation. He even founded the school of algebra and constructed telescopes (States). He and White went together and were in charge with drawing and mapping the people and land they encountered. They also learned about the Algonquian language and culture from the Wanchese and Manteo. As you may guess, John painted pictures of that. Later, 1585, Raleigh decides to colonize where John White and Thomas Harriot explored earlier in 1584. Raleigh s first attempt at colonizing Roanoke was terrible. They had found no quick sources of wealth and had made enemies of the Indians there. He made another attempt; though, replacing the sometimes hot-headed military men with craftsmen, laborers, farmers and their families). The colony decided that they would pay their own way in exchange for the foreign land and they would work to make the colony self-sustaining. Walter decided that they would colonize near the Chesapeake Bay, where John and Thomas explored in the previous years (1585). They didn t want to risk the angered Indians of Roanoke, not to mention the extremely dangerous shallow waters. January 7, 1587, Raleigh drew up a

Gandhi’s Impact on the Liberation of Indian Women Free Essays

India has the world’s largest number of professionally qualified women. It has more female doctors, surgeons, scientists and professors than the United Statesi. This is a remarkable accomplishment for Indian women. We will write a custom essay sample on Gandhi’s Impact on the Liberation of Indian Women or any similar topic only for you Order Now Despite all of this, for thousands of years Indian women have been treated unfairly and unequally. It has taken years for women to gain respect in society; it did not come over night. Not one single event has emancipated women, instead it has been a series of events which has led Indian women to their liberation. Many riots, protests and powerful leadership have taken place in order to overcome this rigorous struggle. Due to the leadership of one man India changed from being controlled by the British Commonwealth to becoming and Independent Nation. This leader was Mahatma Gandhi. In is efforts to develop an independent country he also paved the path for Indian women to rise and speak against the social norms, which excluded them in society. During the time of Gandhi’s leadership he observed many instances in which women were suffering. For instance, the average life span of an Indian was 27 years as both babies and pregnant women ran a high risk of dying young. Child marriages were very common, widows were in high numbers, and only 2% of the women had any education. In addition, specifically in North India the women practiced the purda (veil) system, in which they had to keep their faces covered if they were to go outside. Gandhi recognized and attempted to change the terrible suffering of Indian women and therefore, he initiated women to step out of their homes and participate in the protests by his use of Satyagraha philosophy, which resulted in several women leading their own movements. The harmful treatment toward Indian women was profoundly due to societal and religious sacraments. Many societal and religious customs subordinated women and made them inferior to man. A hundred years ago it was common for child marriages to occur, and for it to be completely legal. Child marriages were considered important in Indian society especially in the Hindu religion, since it was crucial to be married to someone of the same caste and therefore should be arranged at a young age. However, this invariably led to a high number of child widows since the men the young girls were marrying were much older. Gandhi stated â€Å"not only consider it uncivilised but a crime against God to call the union of children a married state because it undermines morals and induces physical degeneration†ii. He recognized that child marriages were immoral and also contributed to the high number of child widows. Gandhi believed that if young girls were not married at such young ages then the number of child widows would decrease. Although, Gandhi was married at a young age of 13 he â€Å"vehemently† condemned child marriages and argued that ancient Hindu scriptural texts laying down â€Å"barbaric† and â€Å"degrading† rules regarding women should be revisediii. Gandhi proposed the idea that child marriages should not occur and that there should be a minimum age at which a girl can be married. This proposal by Gandhi initiated women to take action on this issue. At the first session of the Women’s Conference they adopted a resolution urging the government to make marriages under 16 a penal offence. Although, this did take time to enforce eventually in 1929 the Sarda Act took place fixing the age limit to 15 iv. This was the first legislative enactment the women had won, and a substantial part of this was due to Gandhi’s realization that women were equals. Gandhi strongly believed that women and men were of equal sex and women should not be treated any differently. Gandhi stated, â€Å"Woman is the companion of man, gifted with equal mental capacities. She has the right to participate in very minutest detail in the activities of man and she has an equal right of freedom and liberty with him†v. Gandhi had a strong sense of respect for women in society and believed they needed to be treated equally. Another societal and religious pressure that was considered essential for Indian women to practice was the purdah (veil) system. Purdah was more of a tradition to areas of Islamic rule. Women were to keep all parts of their body covered in public, except their eyes. Gandhi witnessed the effects purdah had on women, and believed that chasity came from within and that it could not be protected by the purdah. Gandhi stated, â€Å"It must grow from within, and to be worth anything it must be capable of withstanding every unsought temptation†vi. The purdah system restricted women to the household and even such tasks as shopping were the responsibility of the men. Gandhi encouraged a campaign to be sought out which would educate both the men and women, â€Å"If the campaign is well organized, and continued with zeal, the purdah should become a thing of the past†vii. Although the purdah system has not been entirely eliminated it has significantly decreased among women in South Asia today. However, Gandhi found that even those who were educated did not have the courage to reject the purdah customviii. The suggestion by Gandhi to educate young women was made early in the nineteenth century to eliminate practices that subordinated women. The education of women was poor at the time of Gandhi, and this was because of their low status in society. As the Nationlist movement developed a high magnitude base in the 1930’s attention began to be directed toward the education of the crowd. In 1973, Gandhi organized a conference which came to be known as the Wardha scheme, a system of basic education for India. Girls basic education was to concentrate on domestic courses. However, Gandhi emphasized that men’s and women’s education should differ. This idea is one that does not necessarily contribute to equality. Gandhi states, † We shall accept equality of rights for women, but I think their education should differ from men’s as their nature and function do†ix. Gandhi did want women to achieve equality, however; he still believed that women had a different role. The fact that there are different roles due to gender does not necessarily support women’s liberation. This contradiction in Gandhi’s work is due to his belief that, â€Å"It is women’s right to rule the house. Man is master outside of it† x. Gandhi certainly believed that the education for women was extremely important, however; he did not believe that the methods for education should be identical in both cases xi. Once women became educated according to Gandhi they would no longer put up with â€Å"glaring inequalities to which they are subjected† xii. Gandhi emphasized the importance of education and after independence came a constitutional guarantee to establish free and compulsory education for all children xiii. Gandhi’s insightful observations on Indian women have initiated substantial changes to their lifestyle and status in society due to his encouragement of education. To get women out of their homes and participate in the freedom for Independence Gandhi introduced his philosophy of Satyagraha. Gandhi’s philosophy of Satyagraha is one that appealed to women and contributed to their emancipation. In South Africa Gandhi developed the technique of Satyagraha or â€Å"soul force† which proved effective in resisting political control that the British demonstrated. Truth (Satya) implies love, and firmness (Agraha) engenders and therefore serve’s as a synonym for force. Gandhi adopted what he learned in South Africa and demonstrated his political genius for the Independence struggle of India. Under his guidance a mass movement was created and eventually through his patience and his use of Satyagraha, Independence was declared in 1949. Gandhi seemed to direct an appeal specifically to women, telling them he had great faith in their capacity to sacrifice and endure suffering. This was a concept that women could easily comprehend since they have socialized to endure and sacrifice. Mahatma Gandhi speaks of this and explains why women are more able to self-sacrifice, â€Å"Woman is the incarnation of Ahimsa. Ahimsa means infinite love which again means infinite capacity in the largest measure. She shows it as she carries the infant and feeds it during nine months and derives joy in the suffering involved. What can beat the sufferings caused by the pangs of labour? But she forgets them in the joy of creation. Who, again, suffers daily so that her babe may wax from today? Let her transfer that love the whole humanity, let her forget she ever was or can be object of man’s lust. And she will occupy her proud position by the side of man as his mother, maker and silent leader. It is given to her to teach the art of peace to the warring world, thirsting for that nectar. She can become the leader of Satyagraha which does not require the learning that books give but does require the stout heart that comes from suffering and faith† xiv. As one can see it was Gandhi’s belief in women’s strength that initiated them to promote Satyagraha and become a part of the movement. Millions of women both educated and illiterate, housewives, widows, students and the elderly participated in India’s freedom movement because of Gandhi’s influence. Gandhi set a unique example amongst Indian leaders by including women among the â€Å"masses† in a more natural way. Women participated in mass movements led by him in a natural course xv. The women of India used their new tool of passive resistance to fight for freedom and independence. During the march to Dandi in 1930, to break the salt law, women from all levels and walks of life came out into the â€Å"battle arena†. As the men were put behind bars, the women stepped out providing mature considered leadership, inititative, and resourcefulness, beyond all expectations xvi. At this time women were risking their lives in order to gain freedom. Women were held in jail, some of them pregnant and thus many died because of the lack of food. They did this all in the hope that one day India would be a free country, with little conception that these actions would help to free the women of India. Gandhi put women on a higher spiritual pedestal and expected them to be a real ‘divine power’. â€Å"Not only did he believe that women was man’s equal, rather, he took her to be superior in her capacity to suffer and sacrifice† xvii. Gandhi’s belief that women were more superior because they could endure greater amounts of suffering encouraged women to step forward and participate in such movements. There is not doubt that the most awakening event for Indian women was the battle for India’s political freedom by the use of the non-violent action that Gandhi encouraged. During Gandhi’s political movements he attempted to boycott all British made goods and instead assert the need for Indians to make their own goods. Mahatma Gandhi was indeed a pragmatic thinker and he realized that women were the fifty percent of human resources and it was essential to use them in the struggle for independence. â€Å"The chastity of women can be protected with the help of the spinning wheel. There is another occupation in which millions of women can engage themselves remaining at home. India must learn to be self-reliant†xviii. He believed that women were overwhelmingly concerned with the need for foreign cloth, and instead believed that women should start spinning the wheel in order to make their own cloth. This was an idea that started off to be for the benefit of reaching independence, however; it also benefited the emancipation of women in India. Women were now self-sufficient and began to feel much more confidant and independent because they did not have to rely on others. Gandhi has made considerable impacts on women and has motivated them to step forward and lead movements of their own. For instance the All India Women’s Conference (AIWC) founded in 1927 tried to mobilize Indian women and build a national organization concerning social service activities xix. The AIWC gave women’s organization a national leadership and achieved limited success in influencing government policy with regard to women’s suffrage, education and healthxx. The Nationalist leader Sarojini Naidu was one of the first women to take the â€Å"pledge†. She held demonstrations in various cites and made special appeals to women of the land xxi. Under Gandhi’s leadership thousands of women took leading roles in several movements. Gandhi never considered women to be unfit for any position or task. From the considerable support of Gandhi, women’s groups were formed all over India and hardly a week passed where Gandhi did not address a women’s group. Mary Fainsoid said in her article that leftist commentators argued that women’s groups associated with parties have the potential of being more effective because of their connections with mass organizations xxii. Gandhi was a member of the Indian National Congress. He approved the declaration in 1931 that the Constitute would have to agree to for a free India. The particular clauses relating to women were those dealing with equal rights and obligations of citizens without any bar on account for sex, the protection of women workers and special adequate provisions of leave during maternity periodxxiii. The commitment that was made in 1931 was embodied in the Constitution of free India and was later adopted by the Indian Constituent Assembly of 1949 xxiv. It is safe to say that the women’s contributions along with Gandhi’s leadership in the Independence struggle were in a sense rewarded by legal equality. Women in Indian society have achieved great prominence. This has been achieved not only by one single event but instead by a string of events. Gandhi is an individual who started the emancipation of women due to his protests for an Independent India. He not only introduced women to Satyagraha but he was also a ceaseless crusader for women’s equality. He brought the women of their homes and made them equal participants in the walks of life-social as well as political. The work of Gandhi has affected millions of people but the effect it has on women has changed their status forever. It is due to Gandhi’s initiative and guidance that India now has more working women than any other country. This includes female workers at all levels of skill – from the surgeon and the airline pilot to bus conductors and menial labourers xxv. Although, there are still many social barriers facing Indian women today, hopefully people will look upon Gandhi’s guidance and be motivated to abolish and prejudice that still occurs today. How to cite Gandhi’s Impact on the Liberation of Indian Women, Papers

Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts Essay Example

Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts Essay Compare and contrast Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts. Show the way these poems convey the experience of human suffering. Explain which of the poems you find the most moving and consoling. When looking at Audens Musee des Beaux Arts and Wordsworths Elegiac Stanzas the reader can notice that both poems contain a strong reference to suffering and death but their similar subject matter has been obtained from very different paintings. The reader can also find many points to contrast about the two poems, such as the very personal and romantic style of Wordsworth at a complete contrast to the colloquial and ironic tone of Auden. I will analyse the poems by considering the circumstances of when and why they were written. I will also look at which of the poems I find moving and consoling by looking at the truths behind the poems and the ways in which the poets communicate their ideas. We will write a custom essay sample on Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After reading Wordsworths Elegiac Stanzas and Audens Musee des Beaux Arts the reader can see many differences and similarities between the two poems. It is noticeable that both poems contain human suffering and loss of life. In the case of Auden, the reader sees that when Icarus drowns, everything turns away and the death is believed to be not important, no- one cares. Auden relates this to real life by showing that even if someone dies life [sails] calmly on. This illustrates the proverb: no plough ever stops because a man dies. The relevance of this is shown as we see a man, continuing to plough in the foreground of Escape with the Fall of Icarus, a painting that the poem takes inspiration from. In a contrast to this we see Wordsworth take a much more personal tone to the suffering experienced during the death of his brother, John. Wordsworth becomes very emotional about his loss and experiences suffering because of this: A deep distress hath humanizd my soul. Wordsworth shows that the death of a loved one is not always easy to dismiss, the feeling of [his] loss will neer be old, Wordsworth will continue to mourn for his brother. Wordsworth realises that he has become at last a human being not a dreaming poet, because he is suffering a great deal. The reader, after doing some background research, can see that both poems were inspired by very different paintings. Wordsworths Elegiac Stanzas inspired by Peele Castle in a Storm by Sir George Beaumont and Audens Musee des Beaux Arts was inspired by Escape with the fall of Icarus, c.1558. Brueghels the numbering at Bethlehem and The massacre of the Innocents are also looked at in the poem and bring in Christian ideals into the poem. Despite these two paintings being very different the poets have managed to see the same subject matter in each, including the suffering and death of Icarus and John. Both poems look at reality and realism and relate the experiences of the poems to real life. Wordsworth shows this as [he] [has] submitted to a new control because of the death of his brother and the delusions of the real world that he could not see through. His bothers death comes as a shock to him as he could not predict its occurrence. Auden, whilst looking at the suffering that Icarus experiences, shows that lifes struggles are insignificant: the expensive delicate ship that must have seen Something amazing, a boy falling out of the sky, Had somewhere to get to and sailed calmly on. A rare sight, a boy falling out of the sky, is ignored as life runs its course showing that the death was not important. It is noticeable that both poems have a turning point. Wordsworth first went to Peele Castle in a summer break, a time when he knew Peele Castle to be a perfect calm: Thy form was sleeping. The first eight stanzas recall this time and evoke a scene of blissful harmony and tranquillity. The second half of the poem looks at the distress of his brothers death that hath humanized [his] soul: The death of his brother has opened his eyes to the real world. Wordsworths poetic ideals have been stripped. Auden displays this turning point by using two simple stanzas. In the first stanza children are skating on ice, not knowing the danger that could befall them. The second stanza is a reaction to the disaster of the death of Icarus. Auden shows that fate is unavoidable and no one can escape its grasp. We see this as Icarus falling through the ice to his death. When looking at the circumstances of when and why the two poems were written the reader can find many points to compare and contrast. Wordsworths very eighteenth poem is written as a response to his brothers death and all the emotions that he experienced in 1805 and how changed he is because of it. The romantic poetry of the time was all a reaction to industrialisation and the loss of nature and stale and artificial styles of writing which is noticeable in Wordsworths poem. John, Wordsworths brother died at sea and left an everlasting mark in Wordsworth, because of this we see the poem to be very personal and flowing with Wordsworths emotions. This is even noticeable in the title selected by Wordsworth, Elegiac Stanzas meaning mourning verse. The reader can almost experience the feelings that Wordsworth is going through the flowing romantic verse that Wordsworth writes. Audens 1939 poem was written in the modern, ironic 20s and 30s era. This was a period where no firm set of beliefs were known, there were radical views of sexuality, people were very sceptical of all religious beliefs and people had strong left wing, anti fascist anti nazi commitments. This poem appears to be written in the museum, which gives the poem its title. It also seems to be in response to the nazi activities of the period. Auden is rejecting political involvement because he has become more interested in his religious beliefs. The poem hints at Audens involvement in the conflict between meaningful events and an oblivious world. This is noticeable by many references to Christ such as the miraculous birth and the dreadful martyrdom. Auden portrays Icarus as a symbol of mans aspiring powers. His plummeting from the heavens symbolises the element of despair of the suffering endured in life. Audens poem does not have the intense passion and emotion of Wordsworths poem. This is due to the fact that Auden has not experienced what he is writing about so he cannot convert his own emotions into verse whereas Wordsworth experienced the death of his brother first hand.

Building Your Email List Part 1 The Basics

Building Your Email List Part 1 The Basics Before social media became the communication vehicle of choice, many of us had email lists. Now that policy changes at Twitter, Facebook and other platforms are making it harder to reach our fans without paying to promote, it’s time to dust the old list off and use it again. This week I’m going to give you some easy, immediately actionable ways to start growing your email list and next week I’ll tell you how to start using those names to drive sales. Set up some sort or organizational system for any information you already have. I recommend signing up with an Email Management System (EMS) immediately. Aweber, MailChimp, MyEmma and Constant Contact all have great low- and no-cost options. Create a simple privacy policy and post it on your website. A few sentences are fine. Mine is â€Å"I will never sell or share your information. And I wont spam you. Neither of us have time for that.† An email address is valuable. Create an exclusive thank-you offering for those who opt-in. A free story or book, or a short video course; there are no limits. Think of an item that will grow your brand and be of value to your fans. Now you’re ready. Using the tools provided Post the sign-up widget in the sidebar of your website or blog, where it will be available no matter what page someone is looking at. Post a link to it on Twitter (no more than once every few days, and don’t forget to stagger posting times). If your EMS offers Facebook integration, set it up. If not, post your link there too, and add to the back of your books, your

Describe Yourself Essay Whats It All About

Describe Yourself Essay Whats It All About Whether youre applying to a community college, a four-year college or university, or graduate school, you may be asked to write an essay describing yourself. A Describe yourself essay may also be required for applications to extracurricular programs, special experiences, and certain types of employment. So, where do you begin when describing yourself in writing? Do you talk about your weaknesses, or just your strengths? Make Preliminary Notes Before you begin writing the essay properly, take some time to jot down a few thoughts. You dont have to include everything you write down here in your final draft; this is merely a brainstorming exercise that will give you some material to work with. First, make a list of your strengths and weaknesses. These can be physical, mental, emotional, or spiritual qualities. While youre at it, add any special talents or hobbies. If you have any personal heroes, list those names, whether theyre celebrated figures or not. Next, write down any significant experiences youve had, such as witnessing the death of a pet or family member, winning an award, traveling, or becoming sick or injured. Add dates to refresh yourself, in case you plan to write a chronological account. Finally, list some adjectives that you think other people might use to describe you, as well as words youd use to describe yourself. Pick a Format Some institutions will give you details on how to compose your essay. In the absence of such instructions, its always safe to go with a standard five-paragraph essay. This consists of an opening paragraph, three solid paragraphs, and a conclusion. Dont Be Too Negative While its fine to mention rough times or personal weaknesses, some things are better left unsaid. A run-in with the law or a battle with a serious mental illness is generally not the kinds of things you want to talk about in your essay. Always try to use negative characteristics or events to highlight your good points. For example, if one of your parents abandoned your family and you had to become a caretaker to your younger siblings, you can talk about how that experience made you more mature, responsible, and compassionate. But focus more on the outcome than the bad experience. The more skilled you are as a writer, the better youll do at turning negatives into positives. Open Strong Whether or not you have the option to give your composition a title, youll want your first sentence to reel the reader in. You could mention something that other people say about you, refer to a favorite quote, or make a joke that shows your personality. Write a Thesis Statement A thesis statement, which also belongs in your introduction, is different from a hook or a headline. The thesis is your overall description of what youre writing about. Here are some examples: __________ was the most significant experience of my life. The three values that best define me are __________, __________, and __________. My lifelong dream has been to __________. If theres one thing I regret, its __________. If I can accomplish these three things before I die, I will have lived a good life: Compose Three Distinct Paragraphs There are several ways you can arrange your essay. You might write one paragraph about each of your most important values, memories, or goals. Or you could devote one paragraph to describing yourself physically, one to describing yourself psychologically, and one to describing yourself socially. Again, the construction of the essay may be part of the assignment, so be sure to follow any instructions you receive. Close Memorably In your closing paragraph, sum up the basic point or points you want the reader to remember about you. What did you strive to say in the body of the paper? Recap it here by saying something like, Whatever happens, I know I will have my __________, __________, and __________ to guide me. Finally, remember that this is not a research paper or book report. Keep the tone casual, and make sure it sounds like the real you. If youre naturally a serious intellectual, thats fine. But if youre a clown, it wont serve you well to write a stuffy-sounding paper.

Web Services Technology and Information Systems Essay

Web Services Technology and Information Systems - Essay Example The paper offer comprehensive analyses of a profit-making web services software development scheme within the services sector to explain this issue. By means of premise study, an explanatory hypothetical outline of the structure development procedure, facilitated by web services is originated. Its major discovery is the recognition of the primary enabling function of the â€Å"Web services technology on system development†. Actually, Web services technology, being supported by XML, is confirmed to be differentiated by extensible series, which is consecutively proven the basic facilitator of innovative practices within systems study. In addition, results have shown it to be facilitator within systems realization as well about the part of related components, for instance, the target business along with its atmosphere, the project group as well as application software customs. The web services system development practices examined here appear within the possible capacity to assem ble intricate systems during a smaller, economical as well as additionally flexible method as compared to conventional system development ways.Apart from organizational development along with infrastructural development, a ‘third-order’ of motives could chip in to modify traditional practices for information systems development: the accessibility of innovative software technologies as well as structural designs, and mainly the rising Web services principles and implements. This study explains how the accessibility of Web services principles and tools is revealing fresh techniques of creating information systems.... The web services system development practices examined here appear within the possible capacity to assemble intricate systems during a smaller, economical as well as additionally flexible method as compared to conventional system development ways (Cordiero and Filpe, 2010, p. 55). Apart from organizational development along with infrastructural development, a ‘third-order’ of motives could chip in to modify traditional practices for information systems development: the accessibility of innovative software technologies as well as structural designs, and mainly the rising Web services principles and implements. This study explains how the accessibility of Web services principles and tools is revealing fresh techniques of creating information systems. This sort of argument may appear relatively old-fashioned and somehow immature. Specially, it may seem to look a lot like the ‘technically vital’ view of the primary pragmatic efforts within the field. However, th e explanatory hypothetical agenda formed here, supports the basic facilitating part of technology itself within software improvement practices. In fact, the underlying link is neither simple nor exclusive: Web services technology is an essential, although not adequate fundamental aspect of alteration in practices for information services development (Alkhatib and Rine, 2008, p. 87). This study explains how, apart from technology, additional elementary aspects are engaged, together with software venture market’s atmosphere, civilizing aspects, and achievement pace, software value as well as associated risk factors. ‘Web services’ is a component-supported software

Mrk #1 Essay Example | Topics and Well Written Essays - 250 words - 1

Mrk #1 - Essay Example the same time outshine their performance in not only providing high quality computer products but at the same time services by getting well-trained employees who do not only have the knowledge about technology and computers but at the same time have passion for doing so. Also, screening possible employees to pick out those with friendly personalities, professionalism, and patience is key to achieve this. 3. Since there are a lot of players in the business that Best Value is in, brand equity is key to gaining the trust and confidence of customers to actually look to them for their needs instead of the popular brands/companies. This would be achieved by having a clear distinctive positioning of Best Value where customers of that certain market would be able to connect with them and know that they are the right place to go to. Establishing Best Value to be a local computer parts and service provider who under promises and yet over delivers without asking for too much of a cost should be clearly communicated to its customers so they will gain a top of mind position in their market. 4. Best Value sales representatives do a very important task of managing their expectations. An example of which would be to allow these customers especially those who are non-techie to understand what the parts are for, the reason why a certain part is dysfunctional and etc. aside from that, it is important to lay it down to prospective clients that they are not as big and as well-equipped as the other big companies out there so service rendered could take a bit more time but they would guarantee satisfaction at a lower cost for sure. Also, Best Value could make sure their clients are always happy by never forgetting a follow through even after the transaction is made. One could make a call and ask them how their computers are working. 5. The expansion towards providing LAN services could pose dangers such as the lowering of quality of computers being assembled, an employee base Best